Sean K. Bouabid

FUSE, LLC

• Starry Soda - Pepsi Co. (Spring 2023)

• Pepsi Trash Talk (Fall 2023)

Havoc Live, LLC | BODYARMOR Sports Drink (Summer 2022)

• Oversaw the logistical set up of experiential events at Major League Soccer (MLS) games and US Open tournaments in markets such as Los Angeles, Minneapolis, and New York City

• Responsible for the hiring and training of six to ten brand ambassadors for each market

Activate Experiential | Elton John Farewell Yellow Brick Road Tour - Sam's Club Elton John Eyewear (Spring 2022)

• Managed a six-person local staffing crew to assemble activation footprint and trained five brand ambassadors for Elton John eyewear brand promotions

• Coordinated event promotion ideas with the in-house branding team and met with Sam's Club HQ executives and Rocket Entertainment Group CEO David Furnish to showcase the activation

Engine Shop | Mercedes Benz EQS (Spring 2022)

• Directed 12 product specialists, six vehicle detailers, a mobile activation team, the car fleet team, and the logistics team across several urban markets on a national Mercedes Benz EQS experiential marketing tour

RedPeg Marketing | Yuengling (Fall 2021)

• Directed activation sampling team of five during events

• Responsible for partnering with local distributors and event contacts on leading marketing activations

• Coordinated with key stakeholders to implement sales and marketing strategies and generate event analysis reports

Consumer Sales Manager

Tide Cleaners - Procter & Gamble | November 2019 - January 2021 | Dallas-Fort Worth (DFW) Metroplex

• Developed in-market sales plans to generate growth, revenue, and consumer engagement

• Hosted events with the 200+ residential and corporate communities in the DFW market to create brand awareness and acquire new customers

• Created digital marketing content, direct mail, and community advertising to entice consumers to use the service.

• Trained and hired interns to execute the Tide Cleaners marketing plan

• Proactively tested new acquisition and engagement methods

• Compiled and analyzed customer outreach and response data for marketing campaigns

National Event Marketing Manager

Celsius Holdings, Inc. | September - November 2019

To learn more about this tour and event activation, click here.

https://www.prnewswire.com/news-releases/celsius-launches-nationwide-live-fit-tour-300905505.html (PR Newswire coverage)

• Executed Celsius nationwide sampling program, event sponsorships, and event logistics

• Trained eight brand ambassadors in each market on the product line, brand standard, and nutritional benefits

• Managed over $750,000 in inventory and assets

• Grew the social media campaign through event execution

• Recorded and analyzed consumer behavior to increase sales

International Event Marketing Manager

Flow Beverage | National Shawn Mendes Tour | January 2019 - September 2019 | United States and Canada

• Managed the international Flow sampling tour, event logistics, and served as the key contact for the Flow brand

• Recruited, trained and managed teams of local brand ambassadors to relay brand messaging and meet promotional goals

• Produced drone and still photography for brand marketing highlights

• Served as the liaison for the Flow event activation at the Shawn Mendes VIP Experience

• Executed an international mass sampling program reaching 1:1 engagement with consumers to increase brand awareness

• Promoted retail and online product sales

• Completed data entry and crafted weekly event recaps

Marketing Production and Event Manager, LG

National - Independent Contractor

Brewco Marketing Group | January 2017 - December 2018

• Directed national marketing initiatives, executed program goals and developed event entertainment strategies with the regional LG marketing and sales team

• Produced drone and still photography to showcase program highlights across both agency and client social media platforms 

• Analyzed weekly event recaps, customer testimonials, and event metrics

• Managed event scheduling, footprint maintenance, and budgeting to ensure expenses remained within budget

• Facilitated weekly meetings with the LG marketing and sales team to develop comprehensive strategies for enhancing brand exposure

• Expanded the LG HVAC program from one to three national marketing programs

Event Marketing Manager, SEC Nation

National - Independent Contractor

Melt Sports and Entertainment | August 2016 - December 2016

• Coordinated with SEC Nation representatives to secure weekly sponsorship and event space for the Holiday Inn Express marketing campaign 

• Hosted notable head coaches and football alumni for autograph signings

• Trained teams of brand ambassadors on client expectations and consistent brand messaging

• Served as the point of contact for Holiday Inn Express event execution in conjunction with SEC Nation

• Captured and produced SEC GameDay video content for weekly client recaps

Event Marketing Manager, Chobani

National - Independent Contractor

GMR Marketing | March 2016 - July 2016

• Responsible for executing Chobani’s national marketing program through large scale events, guerrilla marketing strategies, influencer marketing, promotional retail marketing, U.S. Olympic partnership branding, and sponsorship activations

• Managed the recruiting, training, and hiring of part-time employees 

• Day to day management of dynamic sampling programs that drove 1:1 engagement with consumers

• Managed co-op marketing activations with McDonald's to generate positive brand awareness

Event Marketing Manager, TD Bank

National - Independent Contractor

RedPeg Marketing | September 2015 - March 2016

• Managed event footprint and all IT components to ensure flawless execution of TD Bank's marketing campaign 

• Trained and educated brand ambassadors on product information and event promotions 


• Oversaw event metrics, tracked event expenditures to remain within budget, and recapped event logistics 

• Emceed brand messaging, product information, and consumer sweepstakes details

Event Marketing Manager, BMW Drive for Team USA

National - Independent Contractor

Octagon | April 2015 - September 2015

• Directed event preparations, logistics, and execution with management at 50 BMW centers

• Created team hotel trackers, expense reports, event recaps, vehicle trackers, staff time sheets, and tour logistics

• Liaison for hosting US Olympic athletes at events

• Facilitated in the construction and activation of a three-tier event site

• Managed a team of six event coordinators, two product facilitators, and nine premium vehicles

• Educated consumers on the BMW fleet

Event Marketing Manager, BMW Ultimate Driving Experience

National - Independent Contractor

Octagon | May 2014 - April 2015

• Managed a team of six event coordinators, two product facilitators, and nine luxury vehicles

• Coordinated event logistics and execution with management at 45 BMW centers

• Ensured event execution ran smoothly and that each client had a premium and enjoyable experience

• Facilitated the set-up and breakdown of a three-tier activation

• Oversaw weekly administrative work including all team expenses, staff time sheets, and detailed event recaps

• Educated consumers on the engineering and innovative features of the BMW 4 Series

Event Marketing Manager, Xbox College Football

Marketing Werks | May 2014 - December 2014

• Coordinated routing and event scheduling for seven NCAA college football tailgates

• Promoted the video game "The Crew" by hosting tournaments, Xbox competitions, and demoing the video game

• Troubleshoot and programmed eight televisions and Xboxes to ensure "The Crew" was executed flawlessly